The US market is a crucial stepping stone for European startups. At the same time, it’s a step that can feel scary and overwhelming. A successful US expansion absolutely requires looking at a new market with fresh eyes, but it is much less scary and unknown than it sounds.

Doing business in the US means adapting to the local culture. Here are 10 commandments you need to adopt to increase your chances of success: 1. If you’re on time, you’re already late. Punctuality is key to making a good impression, being late to meetings will be interpreted